Catégorie : marketing

A marketing plan is a comprehensive document that outlines a business’s marketing strategy for a specific period, typically covering one year. It serves as a roadmap, guiding the organization on how to promote its products or services to achieve specific business objectives. The purpose of a marketing plan is to provide a structured and systematic …

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Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It’s about understanding your target audience’s needs and wants, and then developing products, services, and messages that resonate with them. Ultimately, the goal of marketing is to generate leads, sales, and brand loyalty. …

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The 7 functions of marketing encompass a range of activities that organizations undertake to promote and sell their products or services. These functions are crucial for achieving marketing goals and building a successful business. The traditional 7 functions of marketing are: The 7 functions of marketing are: Promotion Ah, promotion! A fascinating and dynamic function …

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n today’s digital landscape, where attention spans are fleeting and competition is fierce, building strong customer relationships has become the lifeblood of business success. Enter CRM marketing, a transformative approach that leverages customer relationship management (CRM) data to deliver personalized, data-driven marketing campaigns. Think of it as nourishing the soil of your customer base: by …

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L’automatisation industrielle est l’utilisation de la technologie et des machines pour accomplir des tâches dans une usine ou un autre environnement industriel. Elle est en cours d’évolution rapide, avec l’émergence de nouvelles technologies telles que l’intelligence artificielle (IA), l’apprentissage automatique (ML) et la robotique. C’est quoi l’automatisation industrielle? L’automatisation industrielle fait référence à l’utilisation de …

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